# Branded Audits — Full Content

> Source of truth: https://www.brandedaudits.com
> Generated: 2026-04-30T19:08:15.773750+00:00


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# What is Branded Audits?

White-label website audit SaaS for marketing agencies. Agencies enter a client URL and receive a fully branded PDF audit report — their logo on the cover, their brand color throughout, their contact info on every page. The audit covers performance, SEO, accessibility, security, and mobile readiness. Designed as a sales-pitch deliverable, not a technical-SEO research tool.

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# Methodology — How the audit scores

## Sections and weights

The audit is divided into five sections, each weighted in the overall score:
- Performance: 25%
- SEO: 30%
- Accessibility: 15%
- Security: 15%
- Mobile: 15%

These weights total 100%. SEO is weighted highest because it's the strongest predictor of organic traffic (the outcome most agencies sell on); performance is weighted second because Core Web Vitals are now a Google ranking factor.

## Finding statuses

Each check produces one of three statuses: PASS (100 points), WARN (50 points), or FAIL (0 points). A section's score is the average of its findings' point values, rounded to the nearest integer.

## Letter grade thresholds

- A: 90 or higher
- B: 80–89
- C: 70–79
- D: 60–69
- F: below 60

## Specific checks performed

**Performance** — Time-to-first-byte (TTFB), total page weight (HTML bytes), HTTP compression presence (gzip or brotli), Cache-Control header, and count of render-blocking scripts in the document head.

**SEO** — Title tag presence and length (target 50–60 chars), meta description presence and length (target 70–165 chars), H1 tag count (should be exactly 1), canonical link tag, and Open Graph tags (og:title, og:image).

**Accessibility** — Alt text on all images, html `lang` attribute, form field labels (via for-id pairing or aria-label), skip-to-content link.

**Security** — HTTPS enforcement, Strict-Transport-Security header, Content-Security-Policy, X-Content-Type-Options, X-Frame-Options, Referrer-Policy, Permissions-Policy. Server header version-leak detection.

**Mobile** — Mobile viewport meta tag, responsive images (srcset or `<picture>`), Apple touch icon.

## What the audit does NOT do

Single-page only — does not crawl the site. Does not run JavaScript (HTML-only fetch). Does not measure real-user metrics (no LCP/CLS/INP from real visitors). Does not check third-party services (analytics, CDN, etc.). Does not detect broken links or check internal linking structure. Use Sitebulb or Screaming Frog for those.

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# Pricing

Three subscription tiers, all with a 14-day free trial (no credit card required):

**Starter — $49/month** ($470/year, save 20%)
- 50 audits per month (then $1 per additional audit)
- 1 user seat
- 'Powered by Branded Audits' badge in report footer
- All audit features

**Growth — $149/month** ($1,430/year, save 20%)
- Unlimited audits
- 5 user seats
- Full white-label (no badge)
- Custom domain
- Embed widget for agency websites

**Agency — $299/month** ($2,870/year, save 20%)
- Unlimited audits
- Unlimited user seats
- Full white-label
- Custom domain
- REST API for programmatic access
- Priority support


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# Comparisons vs alternatives


## vs Vendasta

**Vendasta pricing:** $500+/mo

**Why pick Branded Audits:** We do one thing — branded white-label audits — for $49–$299/mo. No 200-feature dashboard you'll never use.

Full comparison: https://www.brandedaudits.com/vs/vendasta


## vs BrightLocal

**BrightLocal pricing:** $39–$79/mo

**Why pick Branded Audits:** BrightLocal's audits aren't white-label PDFs — clients see BrightLocal's brand. Ours are 100% your brand on Growth+.

Full comparison: https://www.brandedaudits.com/vs/brightlocal


## vs GoHighLevel

**GoHighLevel pricing:** $97–$497/mo

**Why pick Branded Audits:** GHL is a 6-month learning curve for non-technical agencies. We're a URL → branded PDF in 60 seconds.

Full comparison: https://www.brandedaudits.com/vs/gohighlevel


## vs SE Ranking

**SE Ranking pricing:** $59–$259/mo

**Why pick Branded Audits:** SE Ranking's audits are technical-SEO-only and not designed as client deliverables. Ours are 5-page sales-pitch PDFs.

Full comparison: https://www.brandedaudits.com/vs/seranking


## vs Sitebulb

**Sitebulb pricing:** $13.50/mo per crawl

**Why pick Branded Audits:** Sitebulb is a tool for SEO specialists; you can't hand its output to a client. Ours is the deliverable.

Full comparison: https://www.brandedaudits.com/vs/sitebulb


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# Vertical specializations

Branded Audits ships pre-positioned landing pages for these industry verticals (useful for agencies prospecting in a single niche):


## Dentists
Typical issues found on dental practices' websites: patients searching on mobile, missing meta descriptions tanking local pack rankings.
Landing page: https://www.brandedaudits.com/audit-tool-for-dentists

## Lawyers
Typical issues found on law firms' websites: slow page loads on case-overview pages, weak internal linking.
Landing page: https://www.brandedaudits.com/audit-tool-for-lawyers

## Realtors
Typical issues found on real estate agencies' websites: image-heavy listings hurting Core Web Vitals, missing schema markup.
Landing page: https://www.brandedaudits.com/audit-tool-for-realtors

## Chiropractors
Typical issues found on chiropractic clinics' websites: appointment friction, weak local SEO, slow mobile load.
Landing page: https://www.brandedaudits.com/audit-tool-for-chiropractors

## Plumbers
Typical issues found on plumbing companies' websites: low conversion forms, GMB-page disconnects, no service-area schema.
Landing page: https://www.brandedaudits.com/audit-tool-for-plumbers

## Electricians
Typical issues found on electrical contractors' websites: thin location pages, missing trust badges, weak CTA hierarchy.
Landing page: https://www.brandedaudits.com/audit-tool-for-electricians

## Roofers
Typical issues found on roofing companies' websites: image weight, no Core Web Vitals attention, weak service-area pages.
Landing page: https://www.brandedaudits.com/audit-tool-for-roofers

## HVAC Contractors
Typical issues found on HVAC companies' websites: seasonal traffic spikes hitting unprepared sites, missing speed budgets.
Landing page: https://www.brandedaudits.com/audit-tool-for-hvac

## Restaurants
Typical issues found on restaurants' websites: huge unoptimized hero images, missing menu schema, no reservation friction audit.
Landing page: https://www.brandedaudits.com/audit-tool-for-restaurants

## Gyms
Typical issues found on gyms and fitness studios' websites: trial-form drop-off, mobile UX, class-schedule rendering issues.
Landing page: https://www.brandedaudits.com/audit-tool-for-gyms

## Personal Trainers
Typical issues found on personal trainers' websites: thin homepages, no LCP optimization, missing Open Graph for shares.
Landing page: https://www.brandedaudits.com/audit-tool-for-personal-trainers

## Salons
Typical issues found on salons and spas' websites: booking friction, image weight, no review schema, no mobile menu.
Landing page: https://www.brandedaudits.com/audit-tool-for-salons

## Cleaning Services
Typical issues found on cleaning companies' websites: weak quote forms, no service-area schema, thin location pages.
Landing page: https://www.brandedaudits.com/audit-tool-for-cleaners

## Landscapers
Typical issues found on landscaping companies' websites: image-heavy galleries, weak before/after schema, slow mobile.
Landing page: https://www.brandedaudits.com/audit-tool-for-landscapers

## General Contractors
Typical issues found on general contractors' websites: portfolio image weight, weak case-study structure, missing FAQ schema.
Landing page: https://www.brandedaudits.com/audit-tool-for-contractors

## E-commerce Stores
Typical issues found on e-commerce brands' websites: product schema gaps, slow PDPs, broken canonical tags after Shopify changes.
Landing page: https://www.brandedaudits.com/audit-tool-for-ecommerce

## SaaS Companies
Typical issues found on SaaS companies' websites: marketing-site bloat, slow demo pages, weak structured data on pricing.
Landing page: https://www.brandedaudits.com/audit-tool-for-saas

## Non-profits
Typical issues found on non-profit organizations' websites: donation-form friction, accessibility gaps, slow on older devices.
Landing page: https://www.brandedaudits.com/audit-tool-for-non-profits

## Churches
Typical issues found on churches' websites: service-time discoverability, accessibility, mobile menu issues.
Landing page: https://www.brandedaudits.com/audit-tool-for-churches

## Schools
Typical issues found on schools and education sites' websites: ADA compliance, slow on parent-side mobile, missing structured data.
Landing page: https://www.brandedaudits.com/audit-tool-for-schools

## Doctors
Typical issues found on medical practices' websites: HIPAA-aware form audits, appointment friction, mobile UX.
Landing page: https://www.brandedaudits.com/audit-tool-for-doctors

## Dermatologists
Typical issues found on dermatology clinics' websites: image weight, weak local SEO, slow appointment booking.
Landing page: https://www.brandedaudits.com/audit-tool-for-dermatologists

## Veterinarians
Typical issues found on veterinary clinics' websites: service-area schema gaps, slow mobile, weak emergency CTAs.
Landing page: https://www.brandedaudits.com/audit-tool-for-veterinarians

## Accountants
Typical issues found on accounting firms' websites: trust-signal gaps, weak case-study pages, slow on tax-season spikes.
Landing page: https://www.brandedaudits.com/audit-tool-for-accountants

## Financial Advisors
Typical issues found on financial-advisor firms' websites: compliance-friendly audits, weak schema, slow mobile.
Landing page: https://www.brandedaudits.com/audit-tool-for-financial-advisors

## Auto Dealers
Typical issues found on auto dealerships' websites: inventory page weight, weak listing schema, slow mobile filters.
Landing page: https://www.brandedaudits.com/audit-tool-for-auto-dealers

## Auto Repair Shops
Typical issues found on auto-repair shops' websites: service-area gaps, weak quote forms, slow mobile.
Landing page: https://www.brandedaudits.com/audit-tool-for-auto-repair

## Photographers
Typical issues found on photography studios' websites: massive unoptimized galleries, weak portfolio schema, slow mobile.
Landing page: https://www.brandedaudits.com/audit-tool-for-photographers

## Wedding Planners
Typical issues found on wedding planners' websites: image weight, weak portfolio structure, slow inquiry forms.
Landing page: https://www.brandedaudits.com/audit-tool-for-wedding-planners

## Consultants
Typical issues found on consulting firms' websites: thin homepages, weak case-study schema, no clear CTA hierarchy.
Landing page: https://www.brandedaudits.com/audit-tool-for-consultants

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# REST API (Agency plan)

Base URL: https://www.brandedaudits.com/api/v1
Auth: `Authorization: Bearer <api_key>` — generated in dashboard.

## Endpoints

**POST /audits** — Create and run an audit.
Body: `{"url": "https://example.com", "client_name": "Acme Corp"}`
Response: `{"id": ..., "url": ..., "score": ..., "grade": "A", "pdf_url": ..., "status": "complete"}`
Rate limit: subject to plan's audit cap.

**GET /audits/{id}** — Fetch full audit results.

**GET /audits/{id}/pdf** — Download the branded PDF (Content-Type: application/pdf).

**GET /audits?client=&limit=&offset=** — List recent audits.

**GET /usage** — Current month usage stats.

Full machine-readable spec: https://www.brandedaudits.com/openapi.json


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Last updated: 2026-04-30